Unofficial Notice of Invitation to Bid (NIB)

Midpeninsula Regional Open Space District is seeking bids from qualified and interested contractors for the following project titled, District-wide Strategic Communications Plan, identified under Solicitation ID: -. Work is to be performed near 5050 El Camino Real, Los Altos, CA 94022, USA in Santa Clara County.

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General Project Description

The Midpeninsula Regional Open Space District is seeking consulting services to refresh its District-wide Strategic Communications Plan. The project aims to guide communication strategy and implementation for the next three to five years, ensuring District communications are informed, consistent, measurable, and align with the organization's strategic plan, vision, and mission. The scope includes a kick-off meeting, a comprehensive communications assessment (review of existing plans, data, and stakeholder interviews), a comparison analysis with peer agencies, and the development and submission of a draft and final strategic communications plan. The plan will focus on adaptive communication strategies to respond to evolving external conditions and support the District's growth.

General Bid Items

Quantity: - Unit: - Work Item: Kick-off Coordination Meeting. Specifications: Consultant will meet with staff to review project purpose, scope, and goals; finalize a project schedule and implementation plan; and schedule ongoing coordination meetings within one week.
Quantity: - Unit: - Work Item: Communications Assessment. Specifications: Conduct a thorough review of current District goals, plans, projects, communication practices, and capacity using provided materials and demographic trends. Conduct interviews with key internal (Public Affairs staff, Government Affairs Program Manager, select management/staff) and external stakeholders (external partners). The assessment will cover the District's mission, vision, strategic plan, operational growth model, survey data, current projects, communication efforts, collateral, Public Affairs initiatives, resources, and trainings. Include a comparison analysis of messaging, strategies, and approaches used by peer agencies.
Quantity: - Unit: - Work Item: Prepare Assessment Report. Specifications: Prepare a report assessing District communications, synthesizing research findings into clear, evidence-based insights to inform the strategic plan. Prepare a draft report for up to three rounds of District review. Submit the final report upon approval of the General Manager and Public Affairs Manager.
Quantity: - Unit: - Work Item: Develop Strategic Communications Plan. Specifications: Prepare a draft plan by May 2026, including target audiences, journey analysis, matching strategies, tools, metrics, tested and refined messages, and approaches for Public Affairs interdepartmental coordination. Submit the final plan by June 30, 2026, upon approval of the General Manager and Public Affairs Manager.

NAICS Classification

541613 – Marketing Consulting Services (Communications strategy, messaging, public affairs, outreach strategy, branding), 541820 – Public Relations Agencies (Media relations, stakeholder engagement, community outreach), 874200 – Management Consulting Services (Strategic planning, communications planning, organizational assessment), 541611 – Administrative Management and General Management Consulting Services (Project coordination, process standardization, efficiency improvements related to communications)

Records and Due Date

This bid opportunity was entered into BidAmerica on December 15, 2025, and was last updated on January 23, 2026. All bids and/or proposals are due on January 28, 2026.

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